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Fuji bikes logo10/7/2023 When the first bikes rolled off the line, Fuji engineers recognized the need for designs that would perform at a higher level. Since the first Fuji bike was built, Fuji was destined to become a leader in the bicycle industry. ![]() ![]() ![]() Just before the turn of the century in 1899, Japan’s Nichibei Fuji was born. Fuji continues its tradition of innovation and value that is hard to beat. ![]() In 2000, they recorded firsts again with the Fuji Team, the bike the Mercury Cycling Team rode to more US National Cup wins than any other team in the past three seasons.
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